WhatsApp Template Message Pricing

Current pricing table effective from July 1, 2025

(Note that it will change from time to time from Meta’s policy.)

Region	Marketing (USD)	Utility (USD)	Authentication (USD)	Authentication Int. (USD)
Argentina	0.0742	0.0390	0.0390
Brazil	0.0750	0.0102	0.0102
Chile	0.1067	0.0300	0.0300
Colombia	0.0150	0.0012	0.0012
Egypt	0.1288	0.0054	0.0054	0.0975
France	0.1719	0.0450	0.0450
Germany	0.1638	0.0825	0.0825
India	0.0129	0.0021	0.0021	0.0420
Indonesia	0.0494	0.0375	0.0375	0.2040
Israel	0.0424	0.0080	0.0080
Italy	0.0830	0.0450	0.0450
Malaysia	0.1032	0.0210	0.0210	0.0627
Mexico	0.0366	0.0128	0.0128
Netherlands	0.1917	0.0750	0.0750
Nigeria	0.0620	0.0101	0.0101	0.1125
Pakistan	0.0568	0.0081	0.0081	0.1125
Peru	0.0844	0.0300	0.0300
Russia	0.0963	0.0600	0.0600
Saudi Arabia	0.0546	0.0161	0.0161	0.0897
South Africa	0.0455	0.0114	0.0114	0.0300
Spain	0.0738	0.0300	0.0300
Turkey	0.0131	0.0080	0.0080
United Arab Emirates	0.0599	0.0236	0.0236	0.0765
United Kingdom	0.0635	0.0330	0.0330
North America	0.0300	0.0060	0.0060
Rest of Africa	0.0270	0.0060	0.0060
Rest of Asia Pacific	0.0879	0.0170	0.0170
Rest of Central & Eastern Europe	0.1032	0.0318	0.0318
Rest of Latin America	0.0888	0.0170	0.0170
Rest of Middle East	0.0410	0.0137	0.0137
Rest of Western Europe	0.0711	0.0257	0.0257
Other	0.0725	0.0116	0.0116